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TAGS： 產(chǎn)業(yè)    趨勢    08    

4A廣告公司JWT的趨勢總監(jiān)Ann Mack最近發(fā)表了對于08年預(yù)測的80個趨勢。其中有些與中國和時尚有關(guān)的，F(xiàn)TD挑出來稍微擴(kuò)展一下。

北京奧運(yùn)會，Gucci都出奧運(yùn)限量版，連麻將都有，不用說了，當(dāng)然還有劉翔。

藍(lán)色代替綠色成為環(huán)境保護(hù)色，據(jù)說是因?yàn)榫G色用的太多，擔(dān)心人們厭倦所以換的，這個顯然是廣告公司自己Brainstorming出來的。

英國演員Keira Knightley，見FTD的文摘就知道為啥。

華裔設(shè)計(jì)師Phillip Lim，見FTD觀點(diǎn)。

環(huán)保主題疲勞，這條提的好，你會不用塑料袋嗎？

設(shè)計(jì)師品牌Vena Cava，F(xiàn)TD的紐約Friends網(wǎng)站Refinery29曾經(jīng)報(bào)道過，看來確實(shí)不錯。

中國、阿聯(lián)酋等投資美國公司，雅戈?duì)栙I了美國襯衫廠，香港利豐買的更多。

法國總統(tǒng)薩科齊，他的前妻塞西莉婭剛被評為最會穿著女性，他又找上了名�？ɡ�布呂尼。

嘻哈復(fù)古少年，潮人不要太多噢，不過沒有粉絲多。

日本設(shè)計(jì)(Tsumori Chisato, Uniqlo優(yōu)衣庫, Muji無印良品等)

漫畫靈感服裝，這一點(diǎn)中國顯然超過美國。

Pantone提出的藍(lán)紫色，不過好多人質(zhì)疑，F(xiàn)TD也是。

時尚界注重循環(huán)利用，看看設(shè)計(jì)師Gary Harvey用41條Levi's 501牛仔褲做的衣服。

電影版《Sex and the City》，期待很久了。

美元走弱，見FTD文摘匯率影響Fashion。


按照字母排列的80條如下：

1. Africa (foreign investment and development in)
2. Antibiotic backlash
3. Assisted marriage
4. Beijing 2008
5. Blue replacing green as the environmental movement's color du jour
6. Brain exercises
7. British actress Keira Knightley
8. Carbon tax
9. Chinese hurdler Liu Xiang
10. Classical musician Gustavo Dudamel
11. Climate sightseeing
12. Continuation of comebacks (Indiana Jones, The Cure, etc.)
13. Cooperative consumption
14. Couch surfing
15. country branding (Oman, Indonesia, etc.)
16. Designer Phillip Lim
17. De-teching
18. DJ Tiesto
19. DNA-based exercising
20. E-clutter (and e-clutter consultants)
21. Eco-fatigue
22. E-mail etiquette
23. Facebook suicides
24. Fashion label Vena Cava
25. Foreign government investment (e.g., China, UAE) in U.S. companies
26. French President Nicolas Sarkozy
27. Game 3.0 (gamer-generated global gaming)
28. Google's Android
29. Gossip Girl
30. Gphone
31. Green weddings
32. Higher education online
33. Hip-hop's Retro Kids
34. Humbling of the hedge fund manager (anti-excess post sub-prime)
35. Hybrid taxis
36. Indian actress Deepika Padukone
37. Intellectual luxury
38. Investigating ingredients
39. Japanese designs (Tsumori Chisato, Uniqlo, Muji, etc.)
40. Kitchen appliances as new power tools
41. Lifestyle curators
42. Lipstick trumping lip gloss
43. Manga-inspired clothes
44. Mobile technology explosion
45. Mobulimia
46. Music as awareness driver; concerts and other residuals as cash cow
47. Musicovery (music tailored to moods)
48. Myanmar
49. Nollywood (the rise of Nigerian cinema)
50. Outsourcing to Ukraine (and other Eastern European countries)
51. Pakistan's Benazir Bhutto
52. Pantone's 18-3943 (blue iris)
53. Pets in the office
54. Prius homes
55. Radical transparency
56. Radiohead repeats (name-your-own-price music)
57. Recycling into fashion (Nau, Gary Harvey, etc.)
58. Selfless as the new selfish
59. Sex and the City, the movie
60. Shiny Toy Guns (the band)
61. Skiing in novel spots (Kashmir, Japan, Greenland, Russia, Korea, etc.)
62. Single men saying no to sex
63. Skype sex
64. Smart Cars in American cities
65. SNS (social network service) brand communities
66. Spanish actor Javier Bardem
67. Staycations
68. Sturking
69. Tequila as the new wine
70. The N-11
71. Third screen (the mobile screen) rivaling the first screen (TV: 22.70, -0.31, -1.34%)
72. Trans-ertainment
73. U.S. gymnast Shawn Johnson
74. U.S. presidential election
75. Vicarious consumption
76. (Video) Gaming Olympics
77. Virtual gifting
78. Wannabe young Internet entrepreneurs (a.k.a. Mark Zuckerberg copycats)
79. Weak dollar/strong euro
80. Women juggling men